At Dakil Auctioneers, not only do we host some of the largest auctions in Oklahoma, we also market our auction products widely and thoroughly to ensure that even the most niche products are sold at competitive prices.
We market our auctions and products three different ways — directly, through print, and digitally. This way, we can ensure all parties that could be interested in the specific auction products are notified of the auction. We’ve broken down our marketing process for you to show you how sending your items to auction with Dakil means they will be seen by thousands of potential buyers.
Using our partnership with the Oklahoma Press Association, we are able to run newspaper advertisements for our auctions in a wide target of areas within Oklahoma and the region. Because many of our auction attendees avidly read the newspaper, our classified advertisements in the auction section are well-read and bring in many regular and new attendees to our auctions.
We also place print advertisements in various trade magazines across various industries so that avid followers of a certain industry are aware that an auction of pertinent items is coming up. These magazines attract customers from all over the country – not just Oklahoma.
Many of our larger auctions also get featured in newspaper write-ups as well, which are typically much larger than classified advertisements.
“If you walk into our building, newspaper pages filled with stories of our large auctions cover the walls. It really provides great PR for the upcoming auction and brings in a lot of attendees,” said Barrett Bray with Dakil.
What makes us unique is our way of directly marketing our auctions to potential buyers. Over the years, Dakil has collected a completely organic list of thousands of interested buyers and previous auction attendees. This list is divided into more than 100 auction industry categories. Whenever an auction for a specific industry is coming up, we alert the people on that list in that category via e-mail and direct mail to ensure that they are notified.
We also pull listings of similar companies who might be interested in a specific industry auction. Similar industry businesses are always looking for a great way to enhance their business, so notifying them of an upcoming auction in their industry brings great attendance.
Lastly, we market our auctions to potential buyers digitally. Our website received one million page views just in 2016, and it is constantly updated with our upcoming auctions. We also advertise our upcoming auctions via social media, like on our Facebook page.
2016 was a big year for Dakil. From business liquidation auctions to educating first-time clients about the benefits of auctions, we have been committed to customer service every step of the way. Here are just a few of our favorite educational blogs and client spotlights from this year.
Selling household items can be stressful – especially if you are trying to sell multiple items. Craigslist and eBay can work if you’re trying to sell one or two items, but once you start trying to sell multiple things, it can become a hassle. That’s why auctioning these items comes with many benefits – like appraisals, logistics, and prep work done for you. You might have more items in your household suitable for auction than you think!
Did you know Dakil has been in business for 33 years? In 1983, Louis and Susan Dakil quit their jobs and started a business that became a national industry leader.
Taking the extra time to prepare your items for auction can be the very thing that makes you more money at the end of it. Take advantage of these ways to maximize your selling price and have a successful auction.
Whether you need to sell items from your business liquidation or are looking to buy, auctions are the most effective way to get what you want. Our comprehensive auction guide has everything you need to know so that you can be prepared for any business liquidation auction.
There are a lot of steps involved in successfully selling a car, and it can end up becoming an extremely long process. Selling a car at auction can save you time and make you extra money as well – and it’s a lot easier than you’d think.
In October of 2016, we auctioned off more than 100 firearms. We highlighted the history of these firearms within a timeline and told each gun’s unique story.
Depreciation is what happens when an item decreases in value over time – and it could cost your business unnecessary money. Sometimes, selling your used items before their values go down and replacing them with new items can save your business money.
Selling niche items can be quite the task. How do you market those items to potential buyers and make them sellable? Dakil helped a local trampoline park sell their equipment through a successful auction.
2016 was a successful year for Dakil, and it’s all thanks to our wonderful customers. Here’s to 2017 being even better! Interested in auctioning off your items? Contact us today.
When Aaron Diehl was tasked with the challenge of selling all of the equipment for a local trampoline park in Tulsa, he had no idea where to start or who to turn to for assistance. There were concerns about transportation and about general interest level, and Diehl wasn’t sure how he could sell to such a niche audience. That’s when he called Louis Dakil.
“I was the manager for a trampoline park in Tulsa, and the owners wanted to sell the company,” Diehl said. “We needed to sell all of the trampoline equipment, but we didn’t know how to get started.”
“When it was suggested to take it into auction, we thought that would work best for us, but we had so much equipment the thought of transporting it was overwhelming. We called a dozen auction houses and nobody had the room to do such a large auction. When I called Dakil, they had the room for our auction, promoted it, and ensured that there was a good turnout so that we could sell everything.”
Dakil Auctioneers was able to help Diehl market his products to audiences that would be interested in purchasing them, which ensured higher sales.
“I had no clue how to market to those who would want this kind of equipment nationally. Dakil advertised to those interested in theme parks, water parks, malls, the entertainment realm, and it worked out fantastically.”
“I thought it was incredibly successful,” Diehl said.
“The fact that we had the turnout that we did blew my mind. The size of the crowd was so fantastic on such a niche market, and in addition to that, we had online competition as well! We had people who flew in from all over the country, and then even more online only. It really eased my worries about finding the people who would buy such a niche product.”
Even with the smaller niche market interested in trampoline park equipment, Dakil was still able to ensure a good sale for Diehl and his team – with a quick turnaround.
“Dakil even helped coordinate getting all of the items out after purchase,” Diehl said.
“Dakil’s crew did the impossible. They have this down to a science. Louis Dakil is a master at what he does. I’ve met with him many times about the auction, and he made me feel prepared and I knew exactly what I was getting into. I felt like he was my professor in business ownership – he and his team are absolutely amazing.”
Would you like more information on how to auction your goods to those who might need them — even if you think you have a small audience? Contact us today.
Business owners incur plenty of costs. From employee salaries to rent to equipment — the list goes on and on.
One thing businesses might not think about is the depreciation of their equipment. Do the old computers your employees use cost your business unnecessary money? Should you have sold that construction tractor three years ago and purchased a new one before its service life ended?
Depreciation can be described as the decrease in value of an item over time, typically due to age and the condition of the item. By knowing the service life date of common residential and commercial items, it will show how fast the item depreciates and that old used truck is costing your business more money than it’s worth. (more…)
While each gun has a story to tell, stories from seven of the models up for sale are too good not to share. From being favored by a president, a few that played a role in making great strides for firearms, and one valued at a pretty penny, these guns have played a big part in our country’s history. (more…)
For those who haven’t sold an item at auction, it may feel like an overwhelming and intimidating experience. However, it shouldn’t.
Selling your car at auction is a wise, timesaving, and profitable way to get rid of an unwanted vehicle. Whether you’ve got a car sitting around that hasn’t been driven in a while or you want to purchase a new or new-to-you car, our team at Dakil Auctioneers, Inc. is ready and willing to help you get top dollar for your vehicle.
We’ll teach you the steps necessary to prep your car for auction and the terms used when your item is on the auction block. (more…)
One interesting thing about buying a gun at auction is the history or story behind the firearm. From famous gunsmiths, historical figures, and more, each gun has a unique story.
Below we’ve compiled five rare guns sold at auction and the stories that make them irreplaceable.
Two of the main forms of liquidation auctions held at Dakil Auctioneers, Inc. are for restaurants and businesses. We recently covered what home chefs and restaurateurs should know before attending a restaurant liquidation auction, so as a follow up to that, we will discuss what buyers and sellers should know when going to a business liquidation auction. (more…)
As summer heats up, so does the excitement at Dakil’s auction house. We’ve got several upcoming auctions you won’t want to miss because you never know what gems you’ll find.
Outside of Oklahoma City, auction gems around the world are making headlines. From an Olympic gold medal to a retro car with a crazy secret, check out what’s up for bid this summer. (more…)
No matter what you have to sell at auction, you’ll generate the most interest – and potentially a higher selling price – by taking the time to prepare and organize your items. From giving your pieces a thorough cleaning to providing as much information about big ticket items as possible, these ideas will help you maximize your selling price and have a successful auction. (more…)